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Effectively balancing the essential role of ethical and legal regulations with the challenges of patient finding and enrollment within a complex and competitive landscape requires a proactive approach. In this blog, we'll outline key approaches to achieving balance:
Identify points of tension: Pinpointing areas where optimizing conversion and enrollment efforts might risk non-compliance allows these points of potential conflict to be addressed proactively and integrated into the recruitment design process.
Set thresholds: Predetermining acceptable limits where flexibility can be applied without compromising core compliance requirements helps track recruitment efforts and ensures that best practices are clearly defined. For example, tracking the time from pre-screening to consent can provide insights into whether patients are engaging with consent materials, while comparing average conversion rates with those of similar studies can indicate if compliance requirements are being effectively met.
Respond dynamically: Continuously gathering insights from both quantitative data and direct patient feedback enables rapid identification and resolution of any gaps in the process. Such ongoing monitoring ensures the integrity of compliance at every stage while optimizing the user experience and enabling dynamic responses to any technical issues that might impact dropout rates.
Sano’s approach to achieving balance
By integrating expertise, real-time insights, and dedicated team training, Sano creates a dynamic framework that simultaneously meets compliance standards and elevates the patient experience.
Co-creating with the experts: From the earliest stages of campaign development and design, Sano collaborates with specialist regulatory teams and patient advocacy groups to deliver campaigns that prioritize both compliance and patient experience while meeting ambitious research goals. Sano specializes in co-designing campaigns that remain ambitious yet grounded in accountability and realistic goal setting. With subject matter experts involved, recruitment processes are streamlined—powering the future of research while protecting and prioritizing the patient experience.
Monitoring and feedback: Throughout the recruitment process, Sano gathers real-time patient feedback to identify pain points, optimize processes, and address any outstanding questions. Open lines of communication via email or live chat allow participants to express concerns, ask questions, or report challenges during the enrollment process. These insights are used to update workflows and continuously iterate to create the best possible patient experience while adhering to all necessary regulations. In addition to ensuring that enrollment and consent flows remain optimized, Sano uses both quantitative and qualitative data to refine outreach strategies, ensuring that messages resonate with potential participants and supporting pioneering research efforts.
Team training: Ensuring that recruitment and delivery teams are equipped with ongoing education on ethical patient engagement, along with regular updates on the latest privacy and communications standards, is key to delivering compliant campaigns. Sano not only trains teams in the legal and regulatory aspects of compliance, but also fosters a culture that views every patient as an individual with unique experiences and a personal story.
Through strategic collaboration, ongoing feedback, and comprehensive team training, Sano’s balanced approach ensures that every campaign not only meets regulatory requirements but also delivers a superior, patient-focused experience, paving the way for groundbreaking research.
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