Accuracy of claims
We want to be sure that what is promised to consumers on the website or in marketing materials stands up to scientific scrutiny.
For example, if a website claims that it can fine-tune your diet to help you live a longer life, then this should be backed up by multiple independent research studies. If the marketing claims are not clearly supported, then the test will get a lower score in this category.
In contrast, if the website makes it clear, for example, that genetics is only part of the story, (which is the case for basically every trait and condition), then we would score this higher.
Communication of results
Communicating differences in complex human traits, ancestry composition, or disease risk due to genetics is not straightforward. The best scoring companies will accurately communicate numbers that give you an idea of not just the direction of effect but also the magnitude of the effect
For tests that return some potentially medically relevant information (e.g. ApoE4 status that correlates with Alzheimer’s disease, or BRCA status that correlates with breast cancer), the best tests on the market will communicate not just your increased or decreased risk, but the total risk of developing the condition. Furthermore, information about what you can do with this information, including access to genetic counselling, is also important.
Tests that use simple categories such as high, medium, and low risk, are usually not accurately communicating the science.
Disclosure of methodology
The best genetic testing companies spend time carefully gathering evidence for every genetic variant they interpret. This information does not necessarily have to be front and centre on the website, but it should be easy for a potential customer to find, so they can read and understand more how compelling (or not compelling) the science backing these tests is.
The main factors influencing this score are:
Availability of gene and variant lists on the website
Availability of references/citations for the genes/variants interpreted
Descriptions of the genetic testing methods used, with information about lab certifications (e.g. CLIA)
We are excited to start this partnership with DNAtestingchoice, and by using these clear factors to review we will help potential customers navigate the rapidly changing landscape of direct-to-consumer genetic testing.